The look began in mid-2005 as part of BJC's health literacy initiative in partnership with Dynamic Vending of St. Louis, the company that supplies full-service vending machines for all of BJC.
Vending machines across BJC display red hearts alongside snacks and drink items that are:
- low in sugar
- have higher nutritional value
BJC is committed to offering employees healthy alternatives to sugar- and fat-laden snacks full of empty calories. At the same time, Dynamic Vending has observed the trend in vending is to offer healthier alternatives in machines, such as low-carb candy bars, wheat thins, granola bars, trail mix and baked chips.
In addition to the healthier snack items, Dynamic Vending offers low-fat milk and flavored waters, which have been selling at a quick pace.
Health Literacy @ BJC
BJC Diabetes Resources